이 책은 한국에서 10여년간 거주해온 경영컨설팅회사 YNBC 설립자 니키타 본다렌코가 집필한 한국의 경제와 문화에 대한 영문 도서이다. 저자 니키타 본다렌코는 한국의 경제 성장부터 정체성, 교육 시스템, 과학과 종교 등 한국 문화에 대한 전반적인 내용과 한국에서 사업을 하려는 외국사업자들에게 필요할 한국의 사업 에티켓, 추세, 사업문화들을 자세히 정리해 놓았다. 이 책은 한국 경제성장과 문화에 관심있는 외국인들뿐만 아니라 외국인의 시선으로 본 한국의 문화에 호기심이 있는 한국독자들에게도 흥미로운 책이 될 것이다.

Foreword ........................................................................................................................... 10
Dedicated to Dear Readers in Different Parts of the World ......................................... 14
Introduction The Origin of South Korea ............................................................. 17
The Ancient Korean States and the Path to Modern Prosperity ....... 18

Chapter 1 : The Rise of South Korea ................................................................. 26

1. Increase in Investment ........................................................................ 30
2. Dictatorship with Self-restraint ......................................................... 32
3. The Steps of Modernization ................................................................ 34
4. New Goals .............................................................................................. 38
5. Energy Development in South Korea ................................................ 40

Chapter 2 : Korean Character ................................................................................ 44

1. Want to Get to Know Your Korean Friends Better? ....................... 47
2. Gestures You Should Be Aware of in South Korea ........................ 48
3. Polite Communication Style in Korean ............................................ 52
4. National Peculiarities of Korea .......................................................... 53
5. Development of South Korean Mentality ......................................... 55
6. Korean Table Etiquette ........................................................................ 64
7. Foreigners in South Korea .................................................................. 71

Chapter 3 : History of the Korean Education System ............................ 78

1. First School and University ................................................................. 78
2. History of Education: the First Exams .............................................. 80
3. Craving for Knowledge: New Learning Centers ............................ 80
4. The History of Education of the Modern Period ............................. 82

Chapter 4 : Development of Science in South Korea ............................. 86

1. The Development of Sciences in the Era of the Crust
(10th-14th Centuries) .............................................................................. 87
2. Water Clocks and Other Inventions (15th -16th Centuries) ............ 88
3. Western Influence (17th-18th Centuries) ........................................... 88
4. The development of Science in Korea in the
(19th-20th Centuries) .............................................................................. 89
5. Dr. Hwang Woo-suks Scientific Achievement ............................... 90
6. Korea and Basic Sciences: Vector of Development ..................... 92

Chapter 5 : South Korean Religion ..................................................................... 98

1. Christianity ............................................................................................. 99
2. Orthodoxy ................................................................................................ 99
3. Catholicism .......................................................................................... 100
4. Protestantism ...................................................................................... 100
5. Buddhism ............................................................................................. 100
6. Branches of Buddhism ...................................................................... 102
7. Shamanism............................................................................................102
8. Confucianism ....................................................................................... 103
9. The Neighborhood of Different Beliefs .......................................... 104

Chapter 6 : Miracles of the South Korean Economy and
Development ......................................................................................... 106

Chapter 7 : Business in South Korea .............................................................. 124

1. How Businesses Operate in South Korea ...................................... 125
2. Features of Doing Business in South Korea ................................. 128
3. Specific Features of Doing Business in the Republic of Korea,
Including Cultural Aspects and Business Customs .................... 130
4. Translation Difficulties ....................................................................... 132
5. Startups ................................................................................................. 134
6. Promising Areas .................................................................................. 136
7. Where Does the Funding Come From? .......................................... 137
8. Acceleration Programs ...................................................................... 140
9. Startup Infrastructure: Hubs and Coworking ............................... 141
10. There are 4 Main Forms of Business in South Korea for Foreign
Busines
ses ........................................................................................... 143
11. Pros and Cons of Doing Business in South Korea ....................... 144

Chapter 8 : Business Etiquette ........................................................................... 148

1. Negotiations ......................................................................................... 150
2. Business Protocol ............................................................................... 154
3. Behaviour During Negotiations ....................................................... 156
4. Restaurants in South Korea ............................................................. 157
5. What to Never Do in South Korea .................................................... 159
6. Greeting ................................................................................................. 160
7. Handshake .......................................................................................... 161
8. Posture .................................................................................................. 162
9. Gestures ................................................................................................ 163
10. Habits .................................................................................................... 164
11. Smoking ................................................................................................ 165
12. Speech ................................................................................................... 165
13. Unspoken Rules of Nonverbal Etiquette ....................................... 166
14. Nonverbal Etiquette and Modernity ................................................ 167
15. Business Contacts .............................................................................. 167

Chapter 9 : The Role of Han and Nunchi in Business .......................... 172

1. The Concept of Han and Its Impact on Decision-Making ........... 173
2. Nunchi in Business Relationships and Communication ............ 176
3. Balancing Tradition with Modern Business Strategies .............. 180

Chapter 10 : South Korean Business Culture ............................................. 184

1. Traditional Art as a Reflection of Values ........................................ 186
2. Cultural Significance in Business Interactions ............................ 188
3. Artistic Inspiration in Marketing and Branding ............................ 189
4. Innovation and Adaptation in Modern Business .......................... 190

Chapter 11 : The Significance of Guanxi in South Korean
Business .................................................................................................. 194

1. The Role of Social Gatherings and Events .................................... 197

Chapter 12 : Drivers of Economic Growth ...................................................... 202

1. New Economic Strategy .................................................................... 203
2. Growth Based on Innovation ............................................................ 205
3. Areas of Strategic Investment .......................................................... 206
4. How Businesses Were Born in South Korea ................................. 208
5. The Childhoods of the Owners of Leading Companies
Worldwide ............................................................................................. 209
6. Businessmen with Individual Control ............................................ 211
7. How Lee Kun-hee Turned Samsung into an Empire of New
Management - Kor
ean Traditions and Western Methods .......... 214
8. The Most Powerful Conglomerate .................................................. 215
9. New Management .............................................................................. 216
10. Bribery and Other Problems ............................................................ 218
11. Change in Leadership ........................................................................ 219
12. South Korea - Skyscrapers ............................................................... 220
13. South Korea - Work and Hierarchy ................................................. 222

Chapter 13 : Crisis Management and Resilience ...................................... 230

1. Strategies for Crisis Management .................................................. 231
2. Navigating Economic Downturns in South Korean Business
Crisis ...................................................................................................... 239

Chapter 14 : Conclusion
How to Build Successful Partnerships with
South Korean Companies? ......................................................... 244

1. Thinking Through Your Business and Covering Every Possible
Detail ...................................................................................................... 245
2. Studying the Legal Formalities ........................................................ 246
3. Criteria for the Success of the Korean Negotiations .................. 253
4. Motivation in the South Korean Management System ................................................................................................... 254

Chapter 15 : Additional Information ................................................................... 270

1. South Korean Climate ........................................................................ 270
2. South Korean Holidays ...................................................................... 274
3. Currency and Financial Information ............................................... 306
4. Customs and Travel Regulations .................................................... 308

Appendices
1. Business Titles and Their Korean Equivalents ............................. 310
2. Chambers of Commerce and Industry in South Korea .............. 311
3. Business Organizations ..................................................................... 312
4. Governmental Bodies ........................................................................ 314
5. References ........................................................................................... 315

니키타 본다렌코