군무원 시험 문제가 공개되기 시작한 2021년 이후 군무원 경영학의 시험난이도는 아주 평이하게 출제되었다. 논란이 될 문제도 없었고, 계산 문제 역시 출제되지 않았다. 시험 문제가 쉬웠다는 것은 합격점이 상승한다는 점에서 수험생은 그만큼 자신의 목표 점수를 높게 잡아야 한다. 따라서 본 도서는 군무원 9급 군수직 수험생들이 고득점에 쉽게 접근하는데 도움이 될 수 있도록 구성하였다.
목차
PART 01 ｜경영 일반
CHAPTER 01 경영의 의의와 경영인 제1절 경영의 의의 ······························································································· 2 제2절 경영자의 분류 ···························································································· 2 제3절 경영기술과 의사결정 ·················································································· 4 CHAPTER 02 기업의 형태와 기업 집중 제1절 기업 형태의 분류기준 ················································································ 6 제2절 주식회사와 대리인 비용 ············································································· 7 제3절 기업의 집중 ······························································································· 9 CHAPTER 03 기업의 사회적 책임 제1절 기업의 사회적 책임 ·················································································· 11 제2절 경영전략 ··································································································· 13 제3절 사업 포트폴리오 구성 ··············································································· 21 제4절 글로벌 경영전략 ······················································································· 24 CHAPTER 04 경영학의 발전과정 제1절 고전적 경영학 ·························································································· 26 제2절 인간관계론 ······························································································· 31 제3절 근대조직론 ······························································································· 33 제4절 현대경영학 ······························································································· 35 제5절 최신경영이론 ···························································································· 38 기출 및 예상문제 ··························································································· 42
CHAPTER 01 개인차원의 조직행위 제1절 조직행위론의 의의 ·················································································· 116 제2절 가치관 ···································································································· 117 제3절 지각과 성격, 태도 ··················································································· 118 제4절 학습이론 ································································································· 123 제5절 강화이론 ································································································· 124 CHAPTER 02 동기부여 이론 제1절 동기부여 이론의 분류 ············································································· 126 제2절 동기부여 내용이론 ·················································································· 127 제3절 동기부여 과정이론 ·················································································· 130 제4절 내재적 동기이론 ····················································································· 133 CHAPTER 03 집단차원의 조직행위 제1절 집단행동의 기초 ····················································································· 136 제2절 집단 내의 의사결정 ················································································ 139 제3절 집단 내 커뮤니케이션 유형 ···································································· 142 제4절 집단 내 권력과 갈등 ·············································································· 144 CHAPTER 04 리더십 이론 제1절 리더십 의미와 이론의 발전과정 ······························································ 148 제2절 리더십 행위이론 ····················································································· 148 제3절 리더십 상황이론 ····················································································· 151 제4절 기타 리더십 이론 ··················································································· 154 CHAPTER 05 거시적 조직행위 제1절 조직구조와 조직설계 ··············································································· 158 제2절 조직유형 ································································································· 161 제3절 조직문화 ································································································· 166 제4절 조직변화 ································································································· 169 제5절 조직이론 ································································································· 171 기출 및 예상문제 ························································································· 173
PART 04 ｜생산운영관리
CHAPTER 01 생산운영 시스템과 프로세스 관리 제1절 생산운영관리의 개념 및 목표 ································································· 194 제2절 제품의 설계 ···························································································· 196 제3절 생산시스템의 세부적 유형 ······································································ 198 제4절 생산의 흐름과 설비배치 ········································································· 200 제5절 다품종 소량생산과 소품종 대량생산의 접근 ··········································· 203 CHAPTER 02 서비스 운영관리 제1절 서비스의 특징과 종류 ············································································· 208 제2절 서비스 프로세스 관리 ············································································· 209 CHAPTER 03 품질관리 제1절 품질관리의 개념 ····················································································· 212 제2절 품질비용 ································································································· 212 제3절 통계적 품질관리 ····················································································· 213 제4절 관리도 ···································································································· 215 제5절 총괄적 품질관리(TQC) ············································································ 217 제6절 동기부여에 의한 품질향상운동 ······························································· 218 제7절 종합적 품질경영(TQM) ············································································ 219 제8절 6시그마 ·································································································· 221 제9절 서비스 품질 ···························································································· 223 제10절 기타 품질 측정 방법 ············································································ 226 CHAPTER 04 생산계획 제1절 기간에 따른 계획수립의 수준과 총괄생산계획 ········································ 227 제2절 생산능력계획 ·························································································· 227 제3절 생산계획 ································································································· 228 제4절 총괄생산계획 ·························································································· 230 CHAPTER 05 경영정보시스템 제1절 정보와 정보화 사회의 도래 ···································································· 233 제2절 정보시스템의 필요성 ··············································································· 234 제3절 기업 연계시스템 ····················································································· 235 제4절 정보전략계획 ·························································································· 237 제5절 데이터베이스의 활용 ··············································································· 239 제6절 IT 활용관련 용어정리 ············································································· 241 CHAPTER 06 공급사슬관리와 재고관리 제1절 공급사슬과 공급사슬관리 ········································································ 244 제2절 재고관리 ································································································· 246 제3절 재고관리모형 ·························································································· 248 제4절 ABC관리방식 ·························································································· 250 제5절 경제적 주문량모형 ·················································································· 251 제6절 자재소요계획 및 적시생산시스템 ···························································· 252 제7절 적시생산시스템 ······················································································· 253 기출 및 예상문제 ························································································· 255
PART 05 ｜마케팅관리
CHAPTER 01 마케팅의 기초개념 제1절 마케팅의 정의 ························································································· 286 제2절 마케팅 개념의 변화 ················································································ 286 제3절 마케팅 관리 ···························································································· 288 CHAPTER 02 마케팅 전략 제1절 마케팅 관리의 과정 ················································································ 292 제2절 마케팅 조사 ···························································································· 292 CHAPTER 03 STP 전략 제1절 STP 전략 ······························································································· 298 제2절 시장세분화 ······························································································ 298 제3절 시장표적화(Targeting) ············································································· 300 제4절 시장위치화(Positioning) ··········································································· 301 제5절 시장점유율과 전략 ·················································································· 302 CHAPTER 04 제품 제1절 제품의 개념 ···························································································· 306 제2절 제품의 분류 ···························································································· 307 제3절 제품계열과 제품믹스 ··············································································· 309 제4절 제품수명주기(Product Life Cycle) ·························································· 311 제5절 개발전략 ································································································· 313 제6절 서비스 마케팅 ························································································· 315 제7절 브랜드 ···································································································· 316 CHAPTER 05 가격 제1절 가격결정 요인 ························································································· 319 제2절 가격결정의 일반적 접근방법 ··································································· 319 제3절 원가기준 가격결정법(Cost-oriented Pricing) ·························
저자소개
이현재
출판사리뷰
군무원 시험 문제가 공개되기 시작한 2021년 이후 군무원 경영학의 시험난이도는 아주 평이하게 출제 되었습니다. 논란이 될 문제도 없었고, 계산 문제 역시 출제되지 않았습니다. 시험 문제가 쉬웠다는 것은 합격점이 상승한다는 점에서 수험생은 그만큼 자신의 목표 점수를 높게 잡 아야 합니다. 따라서 본 도서는 군무원 9급 군수직 수험생들이 고득점에 쉽게 접근하는데 도움이 될 수 있도록 구성하였습니다.
본 도서의 특징은 다음과 같습니다.
1. 본 도서는 NCS 내용을 기반으로 하여 경영학 이론을 체계적으로 구성하여 수록하였습니다.
2. 9급 수준에 맞는 시험 문제를 풀기 위한 수험서로서 방대한 경영학의 내용을 요약하는 형식으로 구성하였습니다.
3. 실제시험에서 『경영학의 각 이론들이 어떻게 분류되는가?』에 대한 문제들이 많이 출제되고 있는 최근 출제경향에 맞추어 이론과 이론가를 매칭하고 이론들의 개념과 배경을 설명하는 수준에서 경영학을 처음 접하는 수험생들도 어렵지 않게 접근할 수 있도록 하였습니다.
4. 공개된 기출문제를 보면 대부분 암기로 답을 찾을 수 있는 단답형 문제들이 주를 이루고 있어 실제 시험에서 꼭 필요한 암기내용들을 잘 정리하여 수록하였으며, 최근에 출제되었던 기출문제 중심으로 내용의 암기와 더불어 이해와 판단을 요구하는 문제들까지 수록하여 수험생들이 더 깊이 있는 학습 을 하는 데 도움이 될 수 있도록 하였습니다.
고액결제의 경우 안전을 위해 카드사에서 확인전화를 드릴 수도 있습니다. 확인과정에서 도난 카드의 사용이나 타인 명의의 주문등
정상적인 주문이 아니라고 판단될 경우 임의로 주문을 보류 또는 취소할 수 있습니다.
무통장 입금은 상품 구매 대금은 PC뱅킹, 인터넷뱅킹, 텔레뱅킹 혹은 가까운 은행에서 직접 입금하시면 됩니다.
주문시 입력한 입금자명과 실제입금자의 성명이 반드시 일치하여야 하며, 7일 이내로 입금을 하셔야 하며 입금되지
않은 주문은 자동취소 됩니다.
배송정보
배송 방법 : 택배
배송 지역 : 전국지역
배송 비용 : 무료
배송 기간 : 3일 ~ 7일
배송 안내 : - 산간벽지나 도서지방은 별도의 추가금액을 지불하셔야 하는 경우가 있습니다.
고객님께서 주문하신 상품은 입금 확인후 배송해 드립니다. 다만, 상품종류에 따라서 상품의 배송이 다소 지연될 수 있습니다.
교환 및 반품정보
교환 및 반품 주소 - [07271] 서울특별시 영등포구 양산로 57-5 (양평동3가) 양평동 이노플렉스 B101~103
교환 및 반품이 가능한 경우 - 계약내용에 관한 서면을 받은 날부터 7일. 단, 그 서면을 받은 때보다 재화등의 공급이 늦게 이루어진 경우에는 재화등을 공급받거나 재화등의 공급이 시작된 날부터 7일 이내
- 공급받으신 상품 및 용역의 내용이 표시.광고 내용과 다르거나 계약내용과 다르게 이행된 때에는 당해 재화 등을 공급받은 날 부터 3월이내, 그사실을 알게 된 날 또는 알 수 있었던 날부터 30일이내
교환 및 반품이 불가능한 경우 - 이용자에게 책임 있는 사유로 재화 등이 멸실 또는 훼손된 경우(다만, 재화 등의 내용을 확인하기 위하여 포장 등을 훼손한 경우에는 청약철회를 할 수 있습니다)
- 이용자의 사용 또는 일부 소비에 의하여 재화 등의 가치가 현저히 감소한 경우
- 시간의 경과에 의하여 재판매가 곤란할 정도로 재화등의 가치가 현저히 감소한 경우
- 복제가 가능한 재화등의 포장을 훼손한 경우
- 개별 주문 생산되는 재화 등 청약철회시 판매자에게 회복할 수 없는 피해가 예상되어 소비자의 사전 동의를 얻은 경우
- 디지털 콘텐츠의 제공이 개시된 경우, (다만, 가분적 용역 또는 가분적 디지털콘텐츠로 구성된 계약의 경우 제공이 개시되지 아니한 부분은 청약철회를 할 수 있습니다.)
※ 고객님의 마음이 바뀌어 교환, 반품을 하실 경우 상품반송 비용은 고객님께서 부담하셔야 합니다.
(색상 교환, 사이즈 교환 등 포함)
네이버톡톡으로 문의하기
카카오톡 채널 #
02-835-6872
